Most of us know Karl Lagerfeld as the famous fashion designer and photographer, perhaps even the man who wears the black shades. But did you know he was also one of the International Woolmark Prize first recipients?
Yves Saint Laurent (left) and Karl Lagerfeld (right) presented as winners
Karl Lagerfeld The International Woolmark Prize came about in 1936 when a group of Australian woolgrowers voted for a levy to be imposed on each bale of wool they produced. Their aim was to promote Merino wool around the world. This visionary and audacious decision resulted in the formation of the International Wool Secretariat. One of their initiatives was to create a fashion design award that highlighted wool’s versatility and modernity – the International Woolmark Prize.
This award focuses on recognising the world’s top emerging fashion designers and highlights their interpretation of Merino wool in their collections. During the award’s second year in 1954, Lagerfeld accepted first place in the coat category alongside Yves Saint Laurent. However, Lagerfeld was reportedly quoted saying, “I won on coats, but actually I like designing coats least of all. What I really love are little black dresses”. 
The International Woolmark Prize was instrumental in launching Lagerfeld’s career as an iconic fashion designer. His early years in the industry working for Tiziani, Valentino and Chloe can be somewhat attributed to the exposure he gained from receiving this prestigious award. In 1983, Lagerfeld went on to become the creative director for renowned fashion house Chanel. He seamlessly took control of Chanel’s ‘ready-to-wear’ collection and helped revolutionise women’s wear. Lagerfeld showcased Chanel’s signature tweed fabrics, pearls and gold chains in a more youthful and sexy way to appeal to a modern audience. As US Vogue magazine wrote in 2004, “He made sensational shows, subverting and redefining the Chanel look”. 
Much like its second year’s recipient, the International Woolmark Prize represents creativity and innovation. Over the years it has been reinvented to welcome a new age of fashion designers and highlight the benefits of Australian Merino wool. Many classic looks – from the little black dress to the V-neck jumper to the tailored suit – have been made out of Merino wool fibres at one point or another. Today the Woolmark International Prize continues to recognise progressive wool designs within the fashion industry.
2013/14 International Woolmark Prize Winner: Rahul Mishra’s Collection
Parish & Co 