History of Styling: Lashing Out

False lashes are the number one make-up accessory for many women. Whether it’s a night out, special event or business meeting, these lashes will give you a newfound sense of confidence and allure. However, despite being at the forefront of the cosmetic industry, the history of false lashes remains relatively unknown.

The development of false lashes is somewhat parallel to the rise of Hollywood. Before social media and street style blogging, movie stars were responsible for setting the style standard. In 1916, while filming Intolerance, film director D.W. Griffith thought his star, Seena Owen, should have lashes that sweep across her cheeks. His wigmaker then wove human hair through strips of gauze and glued them onto Owen’s eyelids. This became known as the “fringe” eyelash and was commonly used for actresses throughout the silent film era.

In 1919, Max Factor used a similar technique to enhance the dramatic appeal of Phyllis Haver’s seductive roles on screen. Factor believed that glamour should be within reach of all women and helped make false lashes available for anyone who wanted to recreate the “baby doll” eyes popularised in film.

However, it wasn’t until Hollywood’s Golden Age, that false lashes really became a prominent trend. The 1950’s were synonymous with timeless style, elegance and renowned Hollywood beauty. In 1951, the CBS network aired its hit television sitcom I Love Lucy, which starred Lucille Ball as Lucy Ricardo. Her bright red lips and bold lashes inspired the decade’s iconic “Lucy Look”.

People became obsessed with emulating Ball’s dramatic flair and retro style, which saw the use of synthetic lashes rapidly increase. It’s believed that one day on set, Ball tore off her co-star Vivian Vance’s false lashes, stating, “Nobody wears false eyelashes on this show but me!”

In 1961, Audrey Hepburn’s evocative performance in Breakfast at Tiffany’s took false lashes to a whole new level of sophisticated glamour. Hepburn is remembered in history as a 20^th century style icon. Hepburn’s make-up stylist Wally Westmore used false lashes to create a mesmerising look that would accentuate her unique doe-shaped eyes on screen.

Her portrayal of Holly Golightly with those fluttering lashes created an irresistible blend of conservative style and natural charisma. Hepburn’s gamine-inspired look in this film was recently recreated on Harper’s Bazaar’s November 2006 cover as part of the “Secrets of Stylish Women” feature.

Throughout time, false lashes have helped women discover their own sense of femininity. Pop star powerhouse Rihanna is a fashion chameleon and worldwide style phenomenon in Hollywood today. Her luscious lashes and striking red carpet looks have inspired many women’s make up routine for a special night out.

One of Rihanna’s major style moments was when she appeared at the 2010 Grammy Awards in an amazingly ruffled white dress by Elie Saab. Her angelic make-up glow was made possible with winged out false lashes and silver eyeliner contours.

History shows that the rise of Hollywood has been instrumental in false lashes becoming a major beauty trend. So whether it’s retro glam or 21st century chic you’re channeling for your next event, why not try a pair of “falsies”? Our recommendation is Helen Dowsley Ethically Sourced False Lashes. Natural yet dramatic!